Friday, February 22, 2008

The Media...

Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation .
It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media was present centuries before the term became common. The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include television, personal web pages, podcasts and blogs.
The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as
advertising and propaganda.
A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers.
Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.
Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising.
Magazines can be classified as:General interest magazines ,Special interest magazines.
A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly.
The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing .
Television (often abbreviated to TV) is a widely used telecommunication system for broadcasting and receiving moving pictures and sound over a distance. The term may also be used to refer specifically to a television set, programming or television transmission.
Commercially available since the late 1930s, the television set has become a common household communications device in homes and institutions, particularly in the
First World, as a source of entertainment and news. Since the 1970s, video recordings on VCR tapes and later, digital playback systems such as DVDs, have enabled the television to be used to view recorded movies and other programs.
The Internet (also known simply as "the Net" or "the Web") can be briefly understood as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as
electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web.
Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is a collection of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections etc.; the Web is a collection of interconnected documents, linked by hyperlinks and URLs. The World Wide Web is accessible via the Internet, along with many other services including e-mail, file sharing and others.
Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which any individual could have a means of exposure on a scale comparable to that of mass media. For the first time, anyone with a web site can address a global audience, although serving to high levels of web traffic is still relatively expensive. It is possible that the rise of
peer-to-peer technologie (...) has been made available, it is often difficult to determine the authenticity and reliability of information contained in web pages. The invention of the Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralized communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels.
The internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Instead of picking up a newspaper, or watching the 10 o'clock news, people will log onto the internet to get the news they want, when they want it. Many workers listen to the radio through the internet while sitting at their desk. Games are played through the internet.
Blogging has become a huge form of media, popular through the internet. Even the education system relies on the internet. Teachers can contact the entire class by sending one e-mail. They have web pages where students can get another copy of the class outline or assignments. Some classes even have class blogs where students must post weekly, and are graded on their contributions. The internet thus far has become an extremely dominant form of media.
( in Wikipedia)


Anonymous Anonymous said...

Hi teacher!
I was studying for the english written test and I thought to leave my comment to "The Media..."
In my point of view I can't imagine life without mass media! Especially the TV and the net, I think that my generation is mass media's dependent.Had it not been the internet could not communicate with the teacher in this way, at this time!

Ana Sofia
10C N.º2

12:28 pm  

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